Metoda měření user experience chatbotů

The increase in the number of newly created chatbots has led to the emergence of many specific methods for measuring user experience of chatbots. The issue of using chatbots and their measurement is therefore becoming a very up-to-date topic. The submitted diploma thesis aims to create a generally applicable method for measuring user experience chatbots as well as for their possible comparison. The method is based on research of existing specific methods and selection of the most suitable and generally applicable attributes. Its application is shown on a selected freely available chatbot on the Czech market. The method is a subject to validation by other users and results of the validation are part of the argumentation for the resulting method. Based on user validation, the proposed method was modified to increase the probability of its use by the user, as well as its degree of applicability. The claims related to the type of operating system, browser, and device have been removed, the claim related to the fact if the task was resolved by chatbot have been added, and the order of the claims has been slightly modified to support their logical continuity. The result of Master´s Thesis is a proposed generally applicable method, which ease of use can be supported by the fact that in none of the cases of method application by users any significant difficulties were noted, regardless of industry, position / study, gender, and age. The evaluation of the chatbot´s user experience evaluation method itself requires only a basic knowledge of the use of the arithmetic mean and standard deviation. At the same time, each area, groups of attributes and attributes that were identified based on research were selected for the method under the conditions of meeting their applicability to as many chatbots on the market as possible while maintaining sufficient detail to identify the problematic area or chatbot function.