Digitální transformace HR procesů vybrané firmy se zaměřením na řízení změny

This diploma thesis deals with the topic of change management in connection to the digital transformation of human resources of a selected company in three European countries. It aims to propose practical recommendations to support effective change management activities in the markets of Serbia, Austria and Poland from the perspective of regional leadership, as the initiator of the change. The theoretical part focuses on defining the topic of HRM, aspects related to its digitalization and it summarizes approaches to change management in an organization. The practical part introduces the project of digital transformation of a selected company, evaluates important aspects influencing its successful completion in relation to the theoretical basis and brings the main findings resulting from structured interviews with key stakeholders. Finally, recommendations are formulated to support the successful adoption to this specific change in the company.