Vliv narativních rysů na úspěch crowdfundingové kampaně v oblasti stolních her

The aim of this thesis is to find out if selected variables can be positively linked to successful financing of crowdfunding campaigns in the tabletop games field. Data analysis were done based on data obtained from 328 campaigns found on the crowdfunding platform Kickstarter, using the LIWC2015 tool. Subsequently, a regression analysis was performed, which aimed to reflect the results and to determine the cause of relationships between chosen variables. Furthermore, using a questionnaire method, answers were obtained from 464 respondents who selected their preferred text according to the dimension of individual variables and their preferred dimension of the given variable itself. Also, the data triangulation method was used to confirm whether monitored variables played a role in the contributor's decision making. The results were viewed from 3 perspectives of the respondents - those who contributed, those did not contribute and those who still have not decided. The research showed that a positive emotional tone and a high dimension of analytical style have a positive effect on successful fundraising. Furthermore, the use of authoritarian style, authenticity and number of words used as variables was not confirmed as important for successful funding, no positive impact was found. Based on the questionnaire survey of the confirmed variables, there is no significant difference in the preferred dimension for the individual categories of respondents. On the contrary, for unconfirmed variables, it was found that respondents who did not contribute preferred a low dimension of variables.