Podnikatelský plán – realitní zprostředkovatel

The purpose of the thesis is to compile a business plan of an independent real estate broker and assess its feasibility with financial plan. The basic research questions are what are the formalities that a real estate broker must meet after adoption of new legislation, where is the market opportunity, what is the proposition and for which market segment, which marketing and sales strategy to choose, whether it is realistic to do business as an independent realtor The theoretical part includes, formal framework, definitions, and requirements of real estate brokerage, contains principles of a plan, its recommended structure and content. The practical part includes business plan, management summary, description of market opportunity, description of the company and goals, analysis of the target market, customers, property market and competition, marketing and sales strategy, five years financial plan prepared in three scenarios, SWOT analysis, project risks, suggestions, and recommendations. The final part serves as a basis for decision on the implementation of this business plan or its modification.