Aktuální trendy v tvorbě produktu cestovního ruchu – návrh produktu pro destinaci jižní Morava

The bachelor thesis deals with the topic of tourism product creation and adaption of this creation to current trends. The aim of this thesis is to design a tourism product according to current trends for the destination of south Moravia, based on theoretical knowledge of the topic. The theoretical part of the thesis defines the basic concepts related to the chosen topic, which are used in the thesis. The thesis also deals with the theory of tourism product creation, where an appropriate procedure for tourism product creation is presented, i.e. the individual stages of creation are described. In this part, a model of a successful tourism product with all essential features is also presented. Furthermore, specific examples of quality tourism products are given in the thesis. The theoretical part is also devoted to current trends that influence the creation of a tourism product. The practical part of the bachelor thesis deals with the product creation according to the current trends for the chosen destination, south Moravia, specifically for the tourist area Slovácko. The product is created using a method based on the theoretical part of the bachelor thesis. The product is compiled according to the described methodological procedure. In the practical part, the selected destination is described and its tourism attractions, crucial for the development of tourism, are analysed. Furthermore, the proposed product is characterized, the target segment is identified, and the product promotion proposal is described.