Internacionalizační výzvy malých a středních podniků: Empirický průzkum odvětví pohostinství

Small and medium-sized businesses (SMEs) play a critical role in broadening and attaining long-term economic development. These specific overall economic participants have a proven record of contributing to the creation of a competitive business climate, which is beneficial to the creation of new employment and development of economic performance at a country and sectoral levels. SMEs, on the other hand, frequently face a variety of problems and impediments that obstruct their development and long-term viability. The hurdles are particularly severe in developing market business ecosystem, since these nations are frequently in the midst of a critical shift. As a result, the goal of this master’s thesis is to perform an empirical investigation of the chances for SMEs to prosper in growing economies. The current study examines the performance of hospitality sector, with inclusion of hotels and restaurant and seeks to address the following key research question: -What are the critical challenges that hinder the hospitality sector SMEs in their internationalization process? The current study employed a quantitative analysis technique, which followed the systematic review of the topic-related studies to identify the most commonly emphasized challenges connected to SMEs’ internationalization, and then applies it to the hospitality industry, with a focus on hotels and restaurants, utilizing a quantitative research approach. Following that, a quantitative survey is used to reach out to potential SMEs using empirical surveys in order to assess the difficulties found during the systematic review. Overall, 143 responses from 71 SMEs operating in hotel and restaurant businesses are included in the study, with data analysis conducted through structural equation modelling (SEM). Following the data analysis process, the research offers theoretical and practical recommendations for supporting SMEs in international trade to key stakeholders ranging from SMEs themselves to industry as a whole and the government.