Obchodní expanze Rohlik Group na latinskoamerický trh

This study examines possible Business Expansion of Rohlik Group into the Latin American Market. Author tries to understand which Latin American countries Rohlik Group can expand internationally by analyzing 6 Latin American countries such as Brazil, Mexico, Argentina, Chile, Peru and Colombia. The reason for choosing these countries was due to the factors such as market size, market annual growth and market growth projection by 2024. Author uses different types of analysis such as SWOT, PESTLE, Porter’s 5 Forces and BERI model. This paper concludes that based on the BERI model Colombia and Chile have the best political and economic environment for Rohlik Group’s international expansion, however according to PESTLE and Porter’s 5 Forces all the countries have the potential for successful expansion.