Zhodnocení vedení pracovníků společnosti: případová studie společnosti Dentsu Czech Republic s.r.o

The bachelor's thesis deals with the evaluation of the management process in the company Dentsu Czech Republic s.r.o. The first part deals with different levels of management, management theory, leadership styles and ways to increase internal and external motivation of the employees. All this in the context of effective use in the field of the researched company i.e., providing professional services in the field of media and marketing. In the second part of the thesis, the author uses two questionnaires (one for managers and one for subordinates) to examine the level of management culture, most used leadership styles and ways of motivation in Dentsu Czech Republic s.r.o. The author devoted third part of the thesis to the evaluation of the results of the survey in the context of the theoretical basis from the first part of the thesis. In the fourth part of the thesis, the author presents his recommendations for streamlining the process of leadership and motivation in the researched company.