Platforma pro přípravu interaktivních e-mailů za využití technologie AMP

Nowadays, almost everyone uses email for personal communication. Most of us receive a large number of newsletters that are not very attractive. This thesis aims to implement a platform that allows users to create and send out interactive, engaging emails to the recipients. Google's AMP technology is used to achieve interactions between the recipient and email. Using this technology, unattractive newsletters can be enlivened with dynamic elements such as image galleries, forms, folded lists, or even timers. These elements catch the recipients' eye at first glance, making them spend more time with the newsletter content and more likely to remember the company or take the desired action, usually a click, in the email content. Based on the research, a platform that offers essential contact, template and campaign management, and email creation was implemented. The platform allows the prepared campaigns to be sent to the target recipients using an external service. In this respect, the focus is also on recipients whose emails cannot render dynamic elements. The platform implementation is complete, user-tested, and available under the MIT license. The paper concludes with a discussion of the overall applicability of the technology; dynamic elements are still poorly supported nowadays and are complex and expensive to prepare. When deciding to use the technology, the primary criterion is the target beneficiary group.