Motivace matek k založení vlastního podnikání

This Master’s thesis summarizes current findings in the field of research on motivation and focuses on the analysis of the motivation of mothers to start their businesses. The theoretical part summarizes different types and sources of motivation and describes gender differences in the context of motivation. It also introduces selected theoretical approaches to motivation that are most relevant to the researched issues. Furthermore, it focuses on the issue of women in business and presents various barriers and obstacles those women face. The last chapter of the theoretical part deals with the concept of "mumpreneurship". The main emphasis of this thesis lies in the empirical part, which presents research conducted in the form of in-depth semi-standardized interviews. Coding and interpretation using the MAXQDA program and interpretive phenomenological analysis were used to analyze the interviews. Subsequently, the main factors that motivate the chosen "mumpreneurs" to start their own business are summarized and all the results are presented.