Komunikace pro bezpečnou jízdu

The bachelor's thesis deals with making a project plan and risk analysis for the project Příběhy v autech (Stories in Cars), which aimed to increase road safety through a communication campaign at Prague University of Economics and Business through increasing consideration and awareness of drivers. The aim of the work is to create a project plan, structure, and risk analysis with the help of recognized literature; this acquired knowledge is applied in the practical part of the bachelor's thesis on the project Příběhy v autech. The project plan contains everything relevant to the project from project assignment, requirements, milestones, hierarchical structure of activities, network graph with Gantt chart, project resources, project management scheme, acceptance plan, management standards and security standards, the contact points of the customer organization and project control methods. The risk analysis evaluates the risks of the project and of the project plan as well as their respective solutions. The project plan and the risk analysis were submitted to three project managers for evaluation. The feedback was made into suggestions for improving the project plan. The relevance of the work lies in the creation of a comprehensive project plan and risk analysis for the preparatory phase of a project, which the author shows on her own project.