Koncept trvale udržitelného rozvoje v segmentu výrobců nápojů

This bachelor thesis deals with the currently often discussed topic of sustainable development and corporate social responsibility. The aim is to reveal the different approaches of companies in the soft drink industry to sustainability. The thesis consists of two parts. The theoretical part includes mapping of key concepts related to this topic. For example, the following areas are defined: CSR, triple bottom line, eco-design, the 2030 Agenda for Sustainable Development, the SDGs, circular economy, backup and reporting. This is followed by a practical part that examines the approaches to the concept of sustainability of the three largest companies operating on the Czech market in the segment of production and distribution of soft drinks. Specifically, the companies Kofola ČeskoSlovensko, Coca-Cola HBC and Mattoni 1873. All the information about the activities and initiatives of these companies was obtained by studying sustainability reports, annual reports, websites and posts on their respective social network accounts. The result is an assessment of the approaches taken by each company and a comparison between them, which is presented in the summary table.