Analýza a návrh SSBI řešení ve společnosti Seznam.cz, a.s

The bachelor thesis deals with the proposal of a self-service business intelligence solution for the department of advertising products in Seznam.cz, a.s., which is responsible for the process of advertising on internal services and supports the monetization of advertising space by creating new advertising products. The resulting SSBI application solution is designed to meet the requirements of the advertising products department while streamlining the data analysis process. The initial section describes the approach to data analysis using business intelligence, self-service intelligence solutions and their components. Furthermore, an analysis of the company, the advertising distribution process and an analysis of the selected department, for which a SWOT analysis is compiled, is carried out. In the final part of the thesis, the requirements of the department are specified using the interview method and based on these findings, the design and development of a self-service business intelligence solution using the selected Tableau application is developed. The stated objectives were met and the automated dashboards that were created provide an overview of the development of the monitored data over time, which the department has so far processed using MS Excel software. The resulting visualizations in Tableau will effectively support the decision-making and planning processes of the selected department in the company.