Strategická analýza konkrétní společnosti

The aim of my Bachelor's thesis "Strategic analysis of the company Kliment AeroSpace s.r.o." is to perform a comprehensive strategic analysis of the company. I will divide the work into two parts – theoretical and practical. In the theoretical part of the work, I will first focus on defining the issues of strategic management, strategic analysis and related methods, which will serve as a basis for developing the practical part. Subsequently, in the practical part, I will include a presentation of the researched company, after which I will subsequently process an analysis focused on its external and internal environment. Factors that affect the business from the outside include methods: PESTLE analysis, competition analysis, industry analysis and Porter's model of the five forces. On the contrary, the analysis of the internal environment contains methods: VRIO analysis and financial analysis. In the end, based on the performed analyzes, the synthesis will be performed using SWOT analysis, I will evaluate the strengths and weaknesses and I will propose a possible recommendation for the future development of the company.