Environmentální aspekty spotřebního chování Čechů a jejich role při volbě dopravního prostředku v cestovním ruchu

Over the last decades, tourism has become a key economic sector in many developed and developing countries and is one of the fastest-growing economic sectors in the world. The development of tourism is associated with the growth of the economic level, discoveries of new destinations, and exploration of different cultures. On the other hand, there are many negative impacts, which are caused by the uncontrollable development of travel itself. For example, air transport is detrimental to the planet, as it leaves a huge carbon footprint and as such, it contributes to global warming and pollution. This thesis aims to discover what factors play a major role in choosing means of transport when traveling on vacation, and whether people look at environmental impacts, take into account social norms and their personal attitudes, or whether their behavior is inconsistent. The quantitative method used in this thesis is a questionnaire survey. The questionnaire is structured according to TPB, which expands by other factors - collectivism, long-term orientation, and pro-environmental behavior. Subsequently, all obtained data are evaluated using SPSS Statistics software and then modeled in IBM SPSS Amos Graphics.