Podnikatelský plán - Založení Espresso baru

The main aim of this bachelor's thesis is to evaluate my intention to establish an espresso bar. The critical tool for meeting the set aim is the creation of a quality business plan. The first part of the thesis mention all the general and secondary conditions that must be met by the applicant for a trade license. It also consists of hygienic requirements essential to open and operate a business in the field of gastronomy. The business plan itself will form a key part of this work. This plan will consist of a basic description of the company and business opportunity, a marketing plan and, last but not least, a financial plan, which will also mention and analyse an alternative to trade business. At the very end of the work, the whole business plan will be summarized and at the same time, it will be determined whether the establishment of an espresso bar will be financially advantageous or the mentioned alternative will be used.