Kulturní konflikty v obchodní komunikaci mezi USA a ČR

Recently, Czech-American cooperation is becoming much more important than ever before, because of Russian aggression in Ukraine and the imposed sanctions. European entrepreneurs are forced to reorient their business, and the US increased its gas supply to the EU, which leads to development of international relations and new business opportunities overseas. Therefore, it is necessary to take into account that a successful business depends not only on specific person but also on of the partner's cultural background knowledge. For this reason, the partial goal of the master’s thesis was to describe and compare Czech and American culture. The overall goal was to find out to what extent cultural differences and their ignorance can lead to conflicts and mutual misunderstanding within the Czech-American international business. The master thesis is divided into three parts and 11 main chapters. The introduction to the issue is represented by the theoretical part, which contains definitions of basic terms and cultural differences concepts of well-known sociologists and psychologists. The following part puts the theory into practice i.e., applies the theory to selected national cultures. The third part is the empirical one which is focused on empirical research. In the end identifies potential source of conflicts and presents general recommendations for Czech-American interaction in the business and work environment.