The Application of Virtual Characters for Education on Social Media

Název práce: The Application of Virtual Characters for Education on Social Media
Autor(ka) práce: Lin, Jun
Typ práce: Diploma thesis
Vedoucí práce: Böhmová, Lucie
Oponenti práce: Pavlíček, Antonín
Jazyk práce: English
Abstrakt:
The main aim of the thesis is to determine the effectiveness and efficiency of implementing virtual characters in education on social media. As social media carries the characteristics of persistence, visibility, spreadability, and searchability, it can be an excellent tool for e-learning. Different categories of social media platforms also provide various opportunities for educators to perform non-traditional teacher methods. However, there are a few limitations when it comes to education on social media. One of them is that visual presentation can be a key factor in attracting more students. Thus, the thesis suggests that virtual characters can be a solution to improve the visual aspect of online learning. The main reason is that virtual characters are on the rise in popularity in recent years around the world, so it is reasonable to consider the inclusion of such technology in virtual learning. A controlled experiment of posting two types of educational videos, one with a virtual character while the other does not, on social media is conducted. After analyzing the performance data between the two types of videos, it is found that virtual characters are more effective in getting more viewers. However, there is no hard proof that showcases the effectiveness of virtual characters in getting students to be more engaged in the online learning process.
Klíčová slova: social media; online learning; virtual characters
Název práce: The Application of Virtual Characters for Education on Social Media
Autor(ka) práce: Lin, Jun
Typ práce: Diplomová práce
Vedoucí práce: Böhmová, Lucie
Oponenti práce: Pavlíček, Antonín
Jazyk práce: English
Abstrakt:
The main aim of the thesis is to determine the effectiveness and efficiency of implementing virtual characters in education on social media. As social media carries the characteristics of persistence, visibility, spreadability, and searchability, it can be an excellent tool for e-learning. Different categories of social media platforms also provide various opportunities for educators to perform non-traditional teacher methods. However, there are a few limitations when it comes to education on social media. One of them is that visual presentation can be a key factor in attracting more students. Thus, the thesis suggests that virtual characters can be a solution to improve the visual aspect of online learning. The main reason is that virtual characters are on the rise in popularity in recent years around the world, so it is reasonable to consider the inclusion of such technology in virtual learning. A controlled experiment of posting two types of educational videos, one with a virtual character while the other does not, on social media is conducted. After analyzing the performance data between the two types of videos, it is found that virtual characters are more effective in getting more viewers. However, there is no hard proof that showcases the effectiveness of virtual characters in getting students to be more engaged in the online learning process.
Klíčová slova: virtual characters; social media; online learning

Informace o studiu

Studijní program / obor: Information Systems Management
Typ studijního programu: Magisterský studijní program
Přidělovaná hodnost: Ing.
Instituce přidělující hodnost: Vysoká škola ekonomická v Praze
Fakulta: Fakulta informatiky a statistiky
Katedra: Katedra systémové analýzy

Informace o odevzdání a obhajobě

Datum zadání práce: 3. 10. 2021
Datum podání práce: 29. 6. 2022
Datum obhajoby: 4. 6. 2024
Identifikátor v systému InSIS: https://insis.vse.cz/zp/78129/podrobnosti

Soubory ke stažení

    Poslední aktualizace: