The Impact of exchange rate fluctuations on the export trade of home appliance industry in China

With the economic globalization, there are close economic ties between countries, and Chinese brands have also begun to enter the overseas market and compete in the international market, and international trade has also brought benefits to China's macroeconomic development. The fluctuation of exchange rate will have an impact on international trade through the unique transmission mechanism of international finance. Chinese home appliance industry is gradually saturated in the domestic market, while the international market contains huge business opportunities. While China's home appliance enterprises are accelerating their internationalization, they are faced with market opportunities, and at the same time, there are uncertain risks such as economic, financial, political and natural disasters. This article demonstrates the impact of exchange rate fluctuations on the import and export trade of China's home appliance industry, and then draws corresponding development strategies based on the transmission mechanism of exchange rates to the real economy.