Návrh marketingové komunikace internetového projektu

The main topic of the diploma thesis is internet marketing and the creation of internet projects based on content monetization primarily through affiliate marketing and internet advertising. The main objective of this thesis is to analyse the profitability potential of the selected project and to propose an online marketing strategy for the project when deciding on its implementation. The theoretical part of the thesis summarizes professional knowledge from the world of online marketing and its associated disciplines. The practical part deals mainly with market and competition analyses and the design of the online marketing strategy of the project and its monetization. The result of the whole diploma thesis is the calculation of the estimated costs of the project, estimated revenues and the final calculation of the potential profitability of the project. The conclusion of the thesis summarizes the findings of the individual analyses and describes the decision on the project implementation options.