Development and implementation of an online marketing strategy for the launch of a new business

Název práce: Development and implementation of an online marketing strategy for the launch of a new business
Autor(ka) práce: Hannachi, Wael
Typ práce: Diploma thesis
Vedoucí práce: Stříteský, Václav
Oponenti práce: Mareš, Jan
Jazyk práce: English
Abstrakt:
This paper aims to showcase the development, execution and assessment of an online marketing strategy created for launching a new business and comment on its importance for companies’ survival. Through literature reviews about the topic of online marketing and a situational analysis of the company, the online marketing strategy for the launch of the start-up “Roost” was developed. There was a need to rely on secondary data collected from world-renowned market research companies and the competit... zobrazit celý abstrakt
Klíčová slova: strategy; online marketing strategy; implementation; new business; digital marketing; start-ups; development; situational analysis
Název práce: Development and implementation of an online marketing strategy for the launch of a new business
Autor(ka) práce: Hannachi, Wael
Typ práce: Diplomová práce
Vedoucí práce: Stříteský, Václav
Oponenti práce: Mareš, Jan
Jazyk práce: English
Abstrakt:
This paper aims to showcase the development, execution and assessment of an online marketing strategy created for launching a new business and comment on its importance for companies’ survival. Through literature reviews about the topic of online marketing and a situational analysis of the company, the online marketing strategy for the launch of the start-up “Roost” was developed. There was a need to rely on secondary data collected from world-renowned market research companies and the competit... zobrazit celý abstrakt
Klíčová slova: strategy; digital marketing; start-ups; situational analysis; implementation; new business; online marketing strategy; development

Informace o studiu

Studijní program / obor: Ekonomika a management/Management
Typ studijního programu: Magisterský studijní program
Přidělovaná hodnost: Ing.
Instituce přidělující hodnost: Vysoká škola ekonomická v Praze
Fakulta: Fakulta podnikohospodářská
Katedra: Katedra marketingu

Informace o odevzdání a obhajobě

Datum zadání práce: 31. 5. 2020
Datum podání práce: 30. 8. 2022
Datum obhajoby: 15. 9. 2022
Identifikátor v systému InSIS: https://insis.vse.cz/zp/74193/podrobnosti

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