Tvorba animovaného lyric videoklipu s využitím Adobe After Effects

The bachelor thesis deals with music videos with a specific focus on the creation of lyric animated video clips. The thesis summarizes the main characteristics and general definition of video clips, which was chosen based on a thorough research, it became clear that defining the concept of music video clips more specifically is almost impossible due to the diversity of this genre and technological development. It contains basic categorization, brief history, including the beginnings of the creation of audio-visual works and functions, all of them turned out to be commercial in nature. In today’s world music videos are mainly used as tools for advertising, promotions and shaping the image of the artists. An essential part is the creative methods of video clips. The primary method of this thesis is method of creating music videos using a computer. This is followed by the practical part, which focuses on the fulfilment of the main goal, namely the creation of an animated lyric video clip for the band Čechomor in cooperation with the Vize 0 platform using the Adobe After Effects software. One of the outputs of the practical part is the design of the workflow for creating an animated lyric video clip, which is then applied in the rest of the part. It also includes research, from which a categorization of animation methods is obtained, one of which is subsequently used in the processing of a specific video clip. Following procedures and applying predetermined methods led to the successful creating of the video clip and its subsequent use within the campaign for which it was created. The work can thus serve as a manual for potential creators of similar video clips.