Strategická analýza společnosti Bohemia Sekt s. r. o

This bachelor's thesis carries out a strategic analysis of the company Bohemia Sekt, s.r.o. The goal of the work is to identify company strengths, weaknesses, opportunities, and threats, and to formulate strategic recommendations. The contribution of the work is to create the basis for the company's future strategic management. The work is divided into an introduction, a theoretical part, a practical part, a conclusion and recommendations. In the introduction, purpose of the subject of the work is presented. The theoretical part of the work deals with the theory of strategic management and tools of strategic analysis. In the practical part, the company is introduced and analysed through tools and methods such as: PESTLE analysis, analysis of industry, competition, influence of interest groups, Porter's five forces model, financial and SWOT analysis. Recommendations are formulated in the conclusion of the work.