Příprava business modelu sociálního podniku v Ústeckém kraji

The aim of the master thesis is to develop a business plan for a new social enterprise in Ústí nad Labem region. The social business will provide social and therapeutic services to adolescents and mentors in children's homes, leading to better preparation of children's home inmates for real life, and supporting their successful independence and lifelong personal development. To achieve this goal, the philosophy and background of the service are first methodologically introduced, then the business opportunity is validated based on several types of business environment analyses (PESTLE, Porter's five forces analysis, SWOT). The work comprehensively evaluates the business environment and target market. The concept of the service is based on a long-term observation of the deficiencies in the current approach to working with the defined target group. The business plan includes all the important components which are briefly presented in the theoretical part of the thesis through literature review, and later applied to the business idea itself. The business plan also features the assessment of feasibility through the financial plan and a sustainable fundraising proposal. The business plan has been evaluated to be feasible and sustainable.