Nábor zaměstnanců a employer branding vybrané společnosti

The master thesis focused on the recruitment process and employer branding in a selected consulting and technology company. Its aim is to analyze the recruitment process and employer branding of the company and to propose new measures that will ensure efficiency and promote the perception of the employer brand. The theoretical part explains the basic concepts related to this issue, i.e. personnel work and specifically recruitment and selection of employees, and explains the importance of employer branding and employee value proposition. The practical part first introduces the selected company. Next, an analysis of the recruitment process is carried out using the company´s internal materials and interviews with recruiters and employees. Next, a questionnaire survey among the employees of the company related to the employee value proposition is discussed. The master thesis concludes by summarizing the results and proposing new measures that will ensure the effectiveness of the recruitment process and that will enhance the perception of the employer brand.