Redesign uživatelského rozhraní webových stránek společnosti PrPom

The bachelor‘s thesis focuses on understanding the process of UX design, its individual phases, and real applications on the actual website of a specific company. The topic of this thesis is the redesign of the user interface of the website of the company PrPom, which specializes in organizing team-building courses for first aid in the Czech Republic. The output of the thesis is the UX layout and visual design of the PrPom website, which will be tested by users. This bachelor‘s thesis can serve as inspiration and an overview of the methodology of creating UX design for websites and their subsequent practical application, especially for novice UX designers. The theoretical part of the thesis deals with an in-depth analysis of the concept of User Experience design, its history, aspects, key disciplines, individual phases of creation, and UX design methodologies, including the techniques and methods used. It further specifies the basic properties of websites and emphasizes the importance of UX design in creating user-friendly and successful websites. In the practical part, the thesis focuses on the specific application of theoretical knowledge to the redesign of the website of the PrPom company. By using the research, design, prototyping, and testing methods, the thesis aims to improve the user experience of website visitors and enable them to have easier and more efficient access to the services and information provided by the company. The main goal of the practical part is to design a new user interface that will be more user-friendly, understandable, and thus improve the experience of website visitors. The partial goal of the proposed changes is to increase demand for first aid courses and other services provided by the PrPom company.