This thesis explores the implementation of artificial intelligence (AI) in Zásilkovna, a leading Czech logistics company. The thesis consists of both theoretical and practical parts. The theoretical part covers relevant literature on the concepts, principles, and applications of AI, while the practical part aims to uncover Zásilkovna's approach to AI through interviews with key employees, providing insights into the challenges, tips, and lessons learned from implementing AI in the organizat... zobrazit celý abstraktThis thesis explores the implementation of artificial intelligence (AI) in Zásilkovna, a leading Czech logistics company. The thesis consists of both theoretical and practical parts. The theoretical part covers relevant literature on the concepts, principles, and applications of AI, while the practical part aims to uncover Zásilkovna's approach to AI through interviews with key employees, providing insights into the challenges, tips, and lessons learned from implementing AI in the organization. Additionally, the thesis includes an analysis of interviews with Zásilkovna's call center employees, a quantitative survey on customers' experiences with AI technology in Zásilkovna, and a financial analysis of the company's performance during the years of AI implementation. The study's findings provide valuable information for further development and implementation of AI within Zásilkovna, contributing to the existing knowledge about the use of AI in customer services. The thesis offers important insights and recommendations that can be utilized for future strategic decision-making and process optimization within the organization. Overall, this study contributes to understanding the impact of AI on business operations and provides a practical perspective on the implementation of AI technology in a real business context. |