The bachelor thesis focuses on creating a marketing plan for the T-bass dance group, which focuses on teaching street dance. The theoretical part of the bachelor thesis describes the dance styles of street dance, which are the content of the dance group's lessons and the relevant concepts and methods of marketing and marketing planning. In the practical part, the mentioned methods of marketing planning are used. The bachelor thesis aims to create a marketing plan for the T-bass dance group ... zobrazit celý abstraktThe bachelor thesis focuses on creating a marketing plan for the T-bass dance group, which focuses on teaching street dance. The theoretical part of the bachelor thesis describes the dance styles of street dance, which are the content of the dance group's lessons and the relevant concepts and methods of marketing and marketing planning. In the practical part, the mentioned methods of marketing planning are used. The bachelor thesis aims to create a marketing plan for the T-bass dance group in the context of the current economic situation and trends in the Czech Republic. In order to achieve the stated goal, qualitative and quantitative research methods were used. |