Strategická analýza vybraného podniku

We live in a time of constant change and therefore every successful business must have a strategy to follow and be prepared for external influences on the business. The aim of this thesis will be to compile a strategic analysis of the family company Bratři Havlíčková R I J v.o.s. and to propose recommendations for improving the corporate strategy. The strategic steps lead to the increase of competitiveness and elimination of possible threats. The aim of the thesis is achieved by means of selected methods, which are defined in the theoretical part, and their subsequent application to the selected enterprise. Specifically, analyses of the external and internal environment of the enterprise and their subsequent evaluation in the final SWOT analysis are used. Finally, all the facts indicating the success of the enterprise and its position on the market are elaborated. The findings are used as a basis for the proposed recommendations, which focus on marketing, new technologies and the gradual implementation of organic farming methods. If the company took these recommendations into account and applied them to its enterprise, it could achieve an increase in its competitiveness, a higher market share, and an increase in performance. It would also obtain more financial support from the State and the European Union, solve the problem of staff shortages and reduce its costs.