Gamifikace jako faktor zvyšující motivaci zaměstnanců ke vzdělání ve společnosti XYZ

This study addresses the challenges of maintaining employee engagement and motivation with utilization of gamification. The theoretical part provides a foundation on gamification, existing literature review with an emphasis on educational aspect. The practical part is based on qualitative research involving interviews with 8 participants from company XYZ with experience in technology. The major finding is for optional corporate trainings, the results were considerably better, indicating that the success of gamification depends more on the training's context, quality implementation and its obligatory nature rather than on the specific game elements. Another finding was the importance of intrinsic motivation for the success of gamified training. While gamification may enhance motivation and engagement, it is not sufficient for completion rate increase or higher quality knowledge. This research contributes to the existing body of knowledge on gamification in corporate training and stresses the importance of quality design of the training content.