Rozhodující atributy o zaměstnání ve start-upech a malých firmách

This dissertation examines the job attributes that are critical for candidates in start-ups and small firms. The aim of this thesis is to find out to what extent potential employees are influenced by various attributes for working in start-ups and small firms. In the theoretical part, the concept of employer brand or employer branding for the right and quality employees is introduced in detail. The whole process of recruiting employees and its various methods are introduced in the thesis. Furthermore, the different job attributes about employment are identified and the difference between large and small firms is described. The practical part of the thesis is already devoted to the actual research, which investigated which job attributes are crucial for job applicants in start-ups. A quantitative method of data collection was used for the research using a self-administered anonymous questionnaire survey. It was found that the most attractive job attribute was considered to be first-time flexibility, followed by competitive financial compensation. Then, career growth, distance of work from home or variety of tasks are the most decisive job attributes for job seekers. Young talented people are also more likely to prefer a friendly organizational culture over a formal one.