Využití sociálních síti v budování značky soukromé galerie

Branding plays a very important role in the promotion and development of any organization, including the field of arts and culture. The bachelor's thesis deals with the issue of branding of private galleries on social networks, its role in building brand positions on the art market and the search for the most effective methods of branding and marketing on the Internet. The aim of the thesis is to analyze how social networks influence the perception of galleries from the perspective of visitors and how galleries can use them to strengthen interaction with clients and create a positive image. The theoretical part contains an explanation of the main concepts related to branding and digital marketing strategies and ways to effectively use their tools for building a private gallery brand. The practical part consists of an online questionnaire, the purpose of which is to find out how visitors communicate with galleries on social networks and what influence social networks have on their perception of the gallery and their decision to visit. The output is recommendations for private galleries on the most effective use of social networks to build a brand and attract visitors. These recommendations are based on an analysis of data collected from a questionnaire and can be used by galleries as a guide to improve their use of social media in marketing and branding.