Strategic Analysis of Sazka in the Czech Republic Market
Název práce: | Strategic Analysis of Sazka |
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Autor(ka) práce: | Belmach, Kseniya |
Typ práce: | Bachelor thesis |
Vedoucí práce: | Kupec, Václav |
Oponenti práce: | Krause, Josef |
Jazyk práce: | English |
Abstrakt: | Title of the Bachelor’s Thesis: Strategic Analysis of Sazka in the Czech Republic Market Abstract: In the highly competitive and rapidly evolving gambling industry, conducting strategic analysis is crucial for companies like Sazka a.s. The purpose of this research is to identify the strengths, weaknesses, opportunities, and threats of Sazka a.s. in the Czech gambling market. Various research techniques such as Corporate Statements, Stakeholder, PESTEL, Porter's Five Forces, Industry Lifecycle, VRIO, and Benchmarking analyses have been utilized to gain insights into the company's performance. The research findings have been analyzed using the SWOT framework and Scenario Planning matrix, which have highlighted the company's key areas of concern. Based on the research, the author recommends Sazka a.s. to focus on expanding its online presence, developing new gaming products and services, and enhancing customer engagement. This can help Sazka a.s. to address the challenges and take advantage of the opportunities in the dynamic and volatile gambling market. Key words: Sazka a.s., gambling market, strategy, analysis |
Klíčová slova: | Sazka a.s.; gambling market; strategy |
Název práce: | Strategic Analysis of Sazka in the Czech Republic Market |
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Autor(ka) práce: | Belmach, Kseniya |
Typ práce: | Bakalářská práce |
Vedoucí práce: | Kupec, Václav |
Oponenti práce: | Krause, Josef |
Jazyk práce: | English |
Abstrakt: | In the highly competitive and rapidly evolving gambling industry, conducting strategic analysis is crucial for companies like Sazka a.s. The purpose of this research is to identify the strengths, weaknesses, opportunities, and threats of Sazka a.s. in the Czech gambling market. Various research techniques such as Corporate Statements, Stakeholder, PESTEL, Porter's Five Forces, Industry Lifecycle, VRIO, and Benchmarking analyses have been utilized to gain insights into the company's performance. The research findings have been analyzed using the SWOT framework and Scenario Planning matrix, which have highlighted the company's key areas of concern. Based on the research, the author recommends Sazka a.s. to focus on expanding its online presence, developing new gaming products and services, and enhancing customer engagement. This can help Sazka a.s. to address the challenges and take advantage of the opportunities in the dynamic and volatile gambling market. |
Klíčová slova: | Sazka a.s.; Gambling market; strategy; analysis |
Informace o studiu
Studijní program / obor: | Bachelor of Business Administration |
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Typ studijního programu: | Bakalářský studijní program |
Přidělovaná hodnost: | Bc. |
Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
Fakulta: | Fakulta podnikohospodářská |
Katedra: | Katedra strategie |
Informace o odevzdání a obhajobě
Datum zadání práce: | 28. 2. 2023 |
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Datum podání práce: | 17. 5. 2023 |
Datum obhajoby: | 12. 6. 2023 |
Identifikátor v systému InSIS: | https://insis.vse.cz/zp/84054/podrobnosti |