Časopis postavený na Instagramu

This bachelor thesis focuses on the creation of an online magazine in a blog format based on the social network Instagram. The theme of the magazine itself is emigration. The main aim of the thesis is to create and test a prototype of a magazine that is developed to help those planning to emigrate, as well as individuals who have already emigrated, to receive psychological support in the process of moving and adapting to a new place. The theoretical part of the thesis aims to provide the reader with essential information about social networks – their origins, their role as a source of information, the nature of blogs and different formats of these blogs. Furthermore, the theoretical part contains a description of a specific social network – Instagram – and its functionalities. Finally, there can be found the proposed process of creating an online magazine. The first passage of the practical part of the thesis is devoted to the analysis in a survey format in two iterations, which was conducted to understand the current socio-economic and psychological background of the target group. Based on the data gained from the first iteration of the analysis, an insight was formulated and a prototype of a product – an online magazine or blog built on Instagram – was subsequently designed, developed and tested. A new Instagram account was created, its visual identity was designed, and the main message and themes to communicate were established. Then 7 separate posts on these topics were designed. Next followed a second iteration of questioning, which confirmed the relevance of the results of the first iteration and the functionality of the first version of the magazine. Finally, testing of the final prototype product was conducted through in-depth interviews with representatives of the target group. This analysis was used to evaluate the achievement of the project's objectives and to discuss its future development. As an edition for the future development of the magazine, additional posts were also prepared according to the knowledge gained from the second iteration of the interviews. Thus, the result of this bachelor thesis is a tested prototype of a product – an online magazine built on Instagram. The contribution of this thesis is a described process of development of this project, which can be used as a guide for creating similar ones.