Oceňování hráčských kontraktů profesionálního hokejového klubu

The bachelor's thesis "Valuation of Player Contracts in a Professional Ice Hockey Club" deals with the collection of published approaches to valuing intangible assets, focused on professional players across various sports, in its theoretical part. Furthermore, the thesis examines the characterization of the player labor market, which is crucial for understanding the dynamics of player transfers. The practical part of the thesis begins with a brief description of the selected hockey club, whose players serve as a sample for the subsequent analysis. The results of this analysis indicate the insufficient reliability of the current model for valuing hockey players in the Czech Republic. Overall, this thesis provides important insights into the valuation of professional hockey players in the Czech Republic and suggests the need for improvement in the current model. This direction of progress is being taken, which means a positive impact on the transparency and fairness of player valuation.