Udržitelná doprava v Praze: Analýza potenciálu firem poskytujících taxislužby v rámci konceptu Smart City

This master's thesis examines whether Prague establishes optimal conditions for sustainable transport within the Smart City framework. The research revealed that a Smart City is a holistic model integrating technological, social, and human aspects, along with institutional infrastructure and environmental perspectives. The study emphasizes the absence of a unified index for gauging a city's "smartness" and identifies challenges associated with Smart City implementation. An analysis of the "Smart Prague 2030" strategy was conducted, with a special focus on the "mobility of the future". An in-depth examination of Prague's transportation landscape led to a research focus on the current state of taxi services in the city. The practical section delved into an analysis of key taxi service market players in Prague and their financial metrics. Findings indicate that traditional taxi services in Prague face financial challenges with the advent of new digital platforms like Uber and Bolt. Based on these insights, recommendations were presented for city administration and taxi services, aiming to achieve harmonious integration into Prague's Smart City vision.