Oblíbenost hotelových služeb v rámci domácího cestovního ruchu České republiky

This bachelor's thesis focuses on exploring the current preferences and utilization of additional hotel services by Czech tourists within the domestic tourism sector of the Czech Republic. During the pandemic, domestic tourism became crucial for sustaining and revitalizing the hotel sector's economy, emphasizing the significance of this research. Domestic tourists, vacationing within the Czech Republic, exhibit different preferences for hotel services compared to foreign tourists, as well as domestic tourists travelling abroad. The primary objective of this study was achieved through a quantitative survey method, wherein respondents were segmented based on age, highest educational attainment, income category, and social status, followed by an exploration of their service preferences. The study offers substantial insights for hoteliers by identifying services frequently utilized by tourists and, conversely, those with lower usage rates. Additionally, it proposes strategies and recommendations for hotels to optimize their services and increase their utilization. This approach can directly benefit the hotel sector in the Czech Republic by aiding in a better understanding of the needs and expectations of domestic tourists. A crucial aspect explored in this thesis is the role of classification systems. These systems provide a structured overview of offered hotel services and serve as vital tools for both hotels and guests. The thesis underscores the importance of these classifications as they facilitate easier guest orientation within hotel services and amenities, contributing to an overall enhancement of guest experiences and the optimization of services provided by hotel establishments.