Gamifikace jako nástroj pro zlepšení náborového procesu

The thesis on Gamification as a tool for improving the recruitment process examines the impact of gamification on the recruitment process of companies in the context of current trends in the labour market. Considering the digital transformation, and the drive for diversity, inclusion and equal opportunities in recruitment, it analyses the effects of gamified assessments from the perspective of candidates and users of Equalture's gamified tool. The work draws on the current tight labour market and its direction, the need for innovative recruitment approaches, and key workplace trends. Empirical research in the form of in-depth interviews with candidates and users of the gamified tool identifies perceptions and experiences of gamification in recruitment. The thesis concludes by providing five practical recommendations for companies when implementing gamified tools in light of the potential benefits and challenges associated with this candidate assessment method. The formulation of these recommendations also represents the thesis' goal of maximizing the benefits of gamified assessments in an era of digital transformation of the labour market.