This thesis aims to comprehensively evaluate Stockholm as a tourism destination. In the theoretical part I then characterise the city, namely its history, geography and socioeconomic factors. An analysis and evaluation of prerequisities for tourism, that being its suprastructure and infrastructure, is provided next. In the next chapter destination management organisation, which operates in Stockholm, is introduced through its online and offlice presence. In-depth interviews as well as questionn... zobrazit celý abstraktThis thesis aims to comprehensively evaluate Stockholm as a tourism destination. In the theoretical part I then characterise the city, namely its history, geography and socioeconomic factors. An analysis and evaluation of prerequisities for tourism, that being its suprastructure and infrastructure, is provided next. In the next chapter destination management organisation, which operates in Stockholm, is introduced through its online and offlice presence. In-depth interviews as well as questionnaire survey is conducted next. Questioning method provides valuable insight into how destination is viewed by tourists. The conclusion is divided into two parts. First the evaluation of the tourist destination on the basis of the results obtained through quantitative questionnaire and qualitative in-depth interviews is presented. The final chapter and conclusion is provided through SWOT analysis. SWOT analysis evaluates strenghts and weaknesses as well as possibilites and threaths. SWOT analysis also provides recommendations for tourism growth. |