Implementace CSR aktivit ve vybrané obchodní korporaci

The master's thesis focuses on the issue of corporate social responsibility (CSR) and its application to a selected business corporation. The first chapter of the thesis serves as a theoretical basis for the following chapters, aiming to clarify the concept of social responsibility, its main principles, and pillars. This part of the work also discusses stakeholders and their classification, approaches of CSR critics and methods, trends, and ways of measurement of CSR reporting. Furthermore, it addresses the issue of Environmental, Social, and Governance (ESG) and the sustainable development goals. The second chapter of the thesis introduces the CSR strategy of the selected company, while the third chapter describes the implemented socially responsible activities implemented in the most significant rival companies. In conclusion, the approach of the chosen business corporation to CSR is evaluated, and suggestions for its improvement are provided. The main aim of the thesis is to describe the issue of corporate social responsibility, illustrate the approach of the selected business corporation to this issue, compare it with its chosen competitors, critically evaluate the CSR strategy of the company and propose relevant recommendations.