CSR aktivity ve společnosti Lush

This bachelor's thesis deals with the issue of sustainability and CSR activities in the cosmetics company Lush. This thesis aims to find out whether Lush is involved in greenwashing by analysing its CSR activities. The secondary objective is to compare the company's annual report with GRI standards and CSRD guidelines. The first chapter briefly introduces the concept of CSR. The second chapter discusses the importance of the cosmetics industry and sustainability. The chapter explains the concept of greenwashing and introduces CSR activities that can be used by a cosmetics company to reduce its impact on the environment. The third chapter focuses on CSR reporting and presents the standards regulating responsible corporate behaviour. The last chapter focuses on the company Lush, a double materiality analysis, an assessment of Lush's CSR activities and its annual report, and a comparison with its competitor The Body Shop.