The aim of the thesis is to create recommendations for the selected company ZPA-RP, a.s., which would provide an overview of what the company should do for greater success on the European market. The company ZPA-RP, a.s., deals with software automation of industry and has more than twenty years of tradition on the Czech market, while it would like to expand its scope to the foreign market as well. The theoretical part first presents the history of automation and the motivation of companies to au... zobrazit celý abstraktThe aim of the thesis is to create recommendations for the selected company ZPA-RP, a.s., which would provide an overview of what the company should do for greater success on the European market. The company ZPA-RP, a.s., deals with software automation of industry and has more than twenty years of tradition on the Czech market, while it would like to expand its scope to the foreign market as well. The theoretical part first presents the history of automation and the motivation of companies to automate. This is followed by chapters dedicated to software solutions for industrial automation, a description of the market for these software, and the international services market is presented at the end of this section. In the practical part of the work, the activities of ZPA-RP, a.s. are first described, and financial and SWOT analyzes are performed. Based on these analyses, recommendations are made for the selected company for more successful penetration and expansion in the European market. |