Etika v komerčních komunikacích

Thesis approaches the issue of ethics in the field of commercial communications and morality of campaigns. The goal of the thesis is to define basic criteria for ethics of campaigns and proof the reason for their application in praxis by case study example. In the first chapter is introduced theoretical background. In the second are defined three basic criteria, they are: criterion of fair goal, criterion of acceptable ways and criterion of easy identification. In the third chapter it is documented, on example of case study PaySec, how profitable it would be to apply these criteria in praxis.