Vliv formátu vybrané komunikované informace na možnosti jejího zapamatování

This bachelor thesis focuses on the impact of two learning materials - text and video - on the performance of Generation Z students at the Faculty of Management of the University of Economics in Prague and their preference for these learning forms. The theoretical part presents a comprehensive literature search focused on the characteristics and preferred learning methods of Generation Z. The practical part contains experimental research that used quantitative methods such as two-sample Welch's t-test and simple linear regression. A Likert scale questionnaire was used to collect qualitative data. Test scores were compared according to the preference of study methods. The research did not show a statistically significant difference in student achievement depending on study material, nor did it show an effect of preference on test scores. However, students expressed positive attitudes towards video materials in the questionnaire and would appreciate greater availability of online lectures.