Zásady brand identity a jejich aplikace při tvorbě návrhu brand identity svíček Emiu

Bachelor thesis deals with the process of creating brand identity with a specific focus on the candle segment. The aim of the thesis is to design an efficient and coherent brand identity for a start-up brand of handmade candles EMIU. The theoretical part focuses mainly on the brand identity design process itself, presenting the basics and important principles and guidelines to keep in mind while creating the design. Emphasis is placed on the elements that are advisable to include in a brand manual. The theoretical part includes a research of brand identities in the scented candle segment, including practical examples. The knowledge gained offers a more detailed overview of the candle segment and serves as a source of information and inspiration for the practical part. The practical part is based on Alina Wheeler's book on brand identity building and demonstrates in five steps the process of creating a brand identity on a specific project for the brand EMIU. The output of the bachelor thesis is a proposal of a comprehensive brand identity for candle brand EMIU, including a structured brand manual that the brand can start using for its communication. The proposed brand identity is validated through a questionnaire survey.