Problém vzniku filtračních bublin na sociální síti Tik Tok

Social media has long since begun to replace newspapers, TV news channels and eventually face-to-face meetings for many people. They have become an extremely important part of the everyday life of the current generation. Unfortunately, few users consider that social networks also interact with them and create a personalised feed based on their interests and worldview, which can then show the world in a very one-sided way. This is how the danger of falling into the so-called "filter bubbles" which was first described in 2011 by Eli Pariser comes into play. This bachelor thesis is devoted to a detailed analysis of the functioning of the young but rapidly gaining popularity social network Tik Tok, its impact on users and its significant contribution to the creation and spread of filter bubbles. The main objective is to investigate the relationship between the influence of the Tik Tok social network on users and the change in their worldview and life attitudes. The theoretical part of the thesis includes a description of existing recommendation algorithms, the meaning of the term "filter bubble", its danger for users, and a detailed description of the Tik Tok social network, its history, properties, and influence on the formation of filter bubbles. The practical part consists in the analysis of a questionnaire with 160 respondents. From the data obtained, some interesting correlations were identified and commented on, and the results of the study were summarized in the conclusion of the work.