Agregovaná platforma pro zkrášlovací služby

The aim of this bachelor thesis is to detail the process of designing and implementing an aggregated beautification service delivery platform. The primary goal is to create a functional application that not only streamlines access to a wide range of beautification services, but also significantly increases user satisfaction through an intuitive user interface and enhanced functionalities. The platform aims to integrate different services under the same roof and establish itself as a central point for customers seeking beautification procedures. The theoretical part of the thesis conducts a market survey of beautification services. This section includes an analysis of current trends, customer preferences and available technologies that can be used in the development of the platform. The theoretical work also includes a strategic analysis that evaluates potential competition and identifies key factors that may influence market success. This analysis provides the basis for formulating proposals and features of the application to best meet the needs of the target audience. The practical part of the thesis is dedicated to the independent implementation of the entire platform and a detailed description of all proposed components. Each part of the platform was carefully designed to simplify processes, increase efficiency and improve the overall user experience. The implementation included the development of front-end and back-end solutions, the integration of database systems and the testing of the user interface. The final product underwent a series of user tests to verify its functionality.