Marketingový plán vybrané společnosti

The thesis is focused on the development of a marketing plan for the aquaponic farm Nature Blocks, a.s. The aim is to establish recommendations for improving the current marketing efforts and to formalize the company's activities. The marketing plan consists of a situational analysis, determination of marketing objectives, marketing strategy, marketing mix and the development of a financial budget. In the theoretical part, these areas are further defined by relevant concepts, procedures and methods, which will be subsequently applied in the practical part. The methodological part describes the data collection and the choice of research methods, which are mainly used to build the situational analysis. The practical part applies previously defined theory and methodology and the marketing plan of the company is constructed. In conclusion, the essential parts of the marketing plan and the resulting recommendations are summarized.