Analýza motivací a podnikatelských aspektů pražských antikvariátů

The bachelor thesis primarily deals with the motivations of Prague antiquarian bookshop owners for establishing their business and the reasons why they continue to operate as the situation in the used book market becomes increasingly unfavourable. Seven owners of brick and-mortal antiquarian bookshops were approached for the research, sharing their experience with running their business and their motivations. The theoretical part of the thesis focuses on defining antiquarian bookshops and the book market in the Czech Republic, as well as declining overall interest in reading. The practical part analyses the responses through coding and deduces the most important reasons that led the owners to establish this type of business. It also provides information of the functioning brick-and-mortal antiquarian bookshops which is not available in book or internet sources. The secondary aim is to determine why some antiquarian shops are closing and what the antiquarians perceive as threats and opportunities in the market.