Strategická analýza společnosti TONER RL s.r.o

This bachelor thesis deals with the strategic analysis of TONER RL, s.r.o., a manufacturer of steel pallets for various industries. The aim of the thesis is to identify the key external and internal factors that affect the company's market position and based on these findings, to formulate strategic recommendations for improving its competitiveness and growth. This objective will be fulfilled through methods such as PESTEL analysis, Porter's 5 forces model and SWOT analysis. The analysis revealed several key opportunities and threats, including the need to adapt to technological innovation and energy price increases. The conclusions and recommendations of the thesis offer strategic directions for improving internal processes, marketing strategy and approach to sustainability. The findings of this thesis provide valuable insights for corporate management and can serve as a basis for further research in strategic management and corporate economics.